Artificial Intelligence (AI) has had a significant impact on the real estate sector, increasing productivity, sales, and service quality. Companies like Merlin Properties and Aedas Homes are adopting this technology, transforming the process of buying and selling properties and optimizing asset management. Experts estimate that AI will grow by 25% in the coming years, becoming a three-trillion-dollar industry by 2029. This revolution has driven efficiency, transparency, and speed, making it easier to find homes and improving the customer experience.
AI has moved beyond being a niche research area and has become a key tool in the real estate industry. According to Jorge Valero, Director of Applications and Data at Aedas Homes, AI has brought advancements comparable to those of technological revolutions like the Internet. Companies like Google are developing applications that use images to facilitate home searches, even allowing accessibility for visually impaired individuals.
Jesús López Mayoral, CTO of Gilmar, emphasizes that AI should be integrated naturally into the daily operations of the sector because this implementation can lead to significant reductions in product delivery times, reaching up to 40 or 50%. Additionally, it has been observed that the use of AI-based tools can save up to 30 minutes per day on tasks.
Álvaro Ontanon, Chief Technology Officer of Merlin Properties, states that they are focused on the infrastructures associated with artificial intelligence to represent a significant percentage of the company. The advantages of artificial intelligence in the real estate sector are notable. Among the main applications are the reduction of times in soil analysis, the improvement of productivity in asset management, and the development of tools for image-based home searches. According to Valero, generative AI can accelerate the development of technological applications, helping to optimize processes and improve the customer experience.
