After a decade of losses with the Alexa project, Amazon plans a qualitative leap with the introduction of artificial intelligence in its next version, which will feature two paid services and aims to launch in August. According to internal sources, eight officials who worked in the Alexa sector lead the new project, which seeks to level up with chatbots from Google, OpenAI, and Microsoft. The expected cost for Remarkable Alexa is between $5 and $10 per month, depending on the features and services included.
"A smarter and more capable Alexa," promised the company's CEO, Andy Jassy, in a letter to shareholders. The paid version of Alexa will be designed to perform complex tasks with a prompt, potentially eliminating the need to repeatedly call Alexa during a conversation. Additionally, it will offer more personalized responses tailored to user preferences. However, one of Amazon's main challenges is convincing customers to pay for a service that other platforms offer for free.
Amazon's investment in artificial intelligence is not new. Jeff Bezos's company has made significant investments in this field, including a $4 billion investment in Anthropic, the company behind the Claude chatbot, which directly competes with ChatGPT. In a recent CNBC report, it was stated that Amazon intends to use its own linguistic model, known as Titan, to update and improve Alexa.
Remarkable Alexa represents a significant effort by Amazon to regain ground in the competitive virtual assistant market. With the introduction of paid services and advanced artificial intelligence features, the company hopes to attract a segment of users willing to invest in a more sophisticated and personalized experience. As the August launch date approaches, it remains to be seen whether Amazon can convince consumers that the new Alexa is worth the additional cost.
