After the latest news about a new strategic bet with the resurrection of Alexa, Amazon shows a new card up its sleeve and that it is serious about its bet on artificial intelligence with an investment of $ 100 billion over the next decade in data centers, according to the Wall Street Journal.
The bid to dive into AI and a two-front fight against Microsoft and Apple starts with a long-term strategic plan. First, investment in infrastructure for its e-commerce is put on the back burner with a single goal: to "dive" - in the words of John Felton, CFO of Amazon Web Services, to the WSJ - into the AI race and generate an increase in its own cloud. And Amazon's move makes sense: although Jeff Bezos' giant has opened data centers in recent years, the potential of AI is ambitious and the company feels obliged to find the formula to turn this game around.
With the growing demand for AI infrastructure, Amazon and other technology companies have faced difficulties in obtaining the parts, properties and power required for supercomputer data centers. In response, Amazon has explored the use of nuclear power to meet its energy needs, highlighting the magnitude and complexity of its technical requirements.
The bet in the field of data centers is also reflected in the executives of the Seattle giant, which has surrounded itself with experts in the field of connections and clouds. The company's initial forecast is to add at least 216 new data center infrastructures, three of them in Aragon (Spain).
Andy Jassy, CEO of Amazon, has refocused the company to focus on AI products across its various businesses. Jassy has mentioned that generative AI could be a critical element of its next growth pillar, adding to its online commerce business, Amazon Prime and AWS.
