In recent months Tim Cook, CEO of Apple, has let slip on several occasions that the apple company has big plans for artificial intelligence throughout this year. And all indications are that, among them, is to equip its iOS 18 operating system, and thus its next iPhone, with generative AI.
The next iPhone 16 is expected to see the light next fall, being the first Apple smartphone to be equipped as standard with the benefits of these technologies.
In this regard, according to various media reports, the Cupertino company is in talks with Open AI and Google to introduce generative AI in its mobile platform.
Although the iPhone could feature AI-powered functions based on Apple's internally developed Large Language Model (LLM), Bloomberg claims that the firm is looking to partner with a more established AI creator to incorporate a chatbot similar to OpenAI's GPT model.
The media outlet reports that the bitten apple company had already held talks with Sam Altman's firm earlier this year and discussed a deal, but the collaboration between the two parties has reportedly slowed down in recent months.
Although Apple could be torn between these two partners, it makes much more sense for the company founded by Steve Jobs and Steve Wozniak to partner with OpenAI, since Google, lord and master of the Android ecosystem, is also its biggest rival in the mobile market.
AI on Macs
During the company's Q4 earnings conference call, Cook literally commented that, as they looked to the future, they continued to "invest in these and other technologies that will shape it." Thus, he acknowledged that these included artificial intelligence, "where we continue to spend an enormous amount of time and effort."
In addition, the technology giant announced a couple of weeks ago that it will overhaul its Mac line and equip it with new M4 processors focused on artificial intelligence. Following this announcement, the company's shares rose more than 4%.
As Business Insider gathers, this investor reaction to the chip news shows how crucial the company's future artificial intelligence plans are.
Many analysts and investors have said that Apple lags behind its competitors in AI and any move by the company in this area would be interpreted as a breakthrough.
Dan Ives, an analyst at Wedbush, has argued on CNBC that the Apple firm "needs to focus on artificial intelligence" and believes that "for Cook his main legacy will be AI." In reference to a possible Bloomberg rumor that Apple was exploring home robots as its next big breakthrough this expert stressed that spending money on these efforts "would be a horror show".
In any case, many expect that at Apple's next annual developers' event, the WWDC to be held from June 10 to 14, the company will reveal the rabbit it is hiding in its hat when it comes to artificial intelligence. There is still a month and a half to go, so in the coming weeks rumors and speculation about the technological colossus and its generative AI plans will continue to be the order of the day.
