YouTube is experimenting with a new feature called Brainstorm with Gemini, which utilizes Google Gemini's artificial intelligence to assist creators in generating video ideas, titles, and thumbnails. This announcement was made through a video on YouTube's Creator Insider channel.
Features
A YouTube spokesperson stated that this feature is available to a select group of creators as part of a limited experiment. The feedback from these creators will be crucial in deciding whether to roll out the feature on a larger scale. This tool could give YouTube a competitive edge over other social video platforms, as it offers a unique resource not available on platforms like TikTok and Instagram.
Brainstorm with Gemini is similar to another AI tool launched by YouTube in May, which also helps creators generate content ideas based on audience interests. The difference now is that creators can choose between the original inspiration tool and the new Gemini feature, which uses Google's large language models to provide more sophisticated suggestions.Creators participating in the experiment can access YouTube Studio, enter a video idea in the search bar, and opt to use either the inspiration tool or the Brainstorm with Gemini feature. This process allows YouTube to evaluate creator preferences and determine which tool is more effective for generating content ideas.
Other Platforms
While platforms like TikTok and Instagram are using generative AI to allow creators to create digital versions of themselves, YouTube is focusing on using technology to assist in content creation. This approach could attract more creators to use YouTube's AI tools instead of turning to other platforms like OpenAI's ChatGPT.
Brainstorm with Gemini represents a significant step in integrating artificial intelligence into YouTube's platform, offering creators a new way to get inspired and develop their content. The feedback from creators will be crucial in determining the future of this tool and its potential to enhance the creation experience on YouTube.