The 2024 Olympic Games in Paris are approaching, and they have always been a phenomenon of innovation in the audiovisual and broadcasting sectors. In Barcelona '92, the video finish was introduced for the competitions, in Tokyo 2020, UHD broadcasting was used for the first time and in Paris 2024, artificial intelligence will be used. The American broadcaster NBC will use AI to recreate the voice of its famous journalist Al Michaels.
The famous 79-year-old American soccer, baseball, field field hockey and basketball journalist has given the rights to his voice to train an artificial intelligence model that will replicate it. This system will speak a daily summary of the various events of Paris 2024 in a personalized way for each user. This technology will allow viewers to access personalized summaries at any time and thus improve their viewing experience.
In response to potential issues that these automated summaries could cause, the network has assured that all content will be manually reviewed to provide accurate and quality information.
Language disputes
NBC's announcement comes amid major tensions in the field of AI-generated voices. Scarlett Johansson has criticized OpenAI for allegedly making the voice of Sky, the company's personal assistant, sound very similar to her own.
The actress revealed that OpenAI had contacted her to ask her to use her voice for the assistant, which she declined. However, the company has reportedly used a similar voice to make users feel like they are in the movie "Her" starring Joaquin Phoenix.
In addition, artists and record labels have denounced the unauthorized use of celebrities' voices in AI-generated songs, which in some cases have surpassed the popularity of the original creations. Platforms such as TikTok have been criticized for allowing the distribution of such content.
