Artificial Intelligence (AI) is consolidating its position as an indispensable tool in the battle against cyber-scamming and extortion affecting users on social networks such as Instagram. This advanced technology facilitates detecting and preventing fraudulent activities by analyzing large volumes of data in real-time. AI systems can identify unusual patterns and suspicious behavior, enabling platforms to quickly mitigate threats before they materialize into serious scams or extortion.
Professor of Artificial Intelligence and Data Privacy at European University and author of the paper Deepfakes, the next challenge in fake news detection, Francisco José García-Ull, explains that "Artificial Intelligence has revolutionized the way we detect and prevent fraud, offering powerful tools to identify suspicious behaviors and strange patterns. However, cybercriminals also use AI to sophisticate their attacks, creating deepfakes and extremely realistic fake profiles that fool users and traditional security systems. An example of this is the recently known news in which five people have scammed 325,0000 euros from two women by pretending to be Brad Pitt. In this case, the profiles were so real that these women believed they had a relationship with the actor through the Internet and sent him large amounts of money.
We are in an era where AI is facing itself, in constant combat between machines that create misleading content and machines that must detect it." Garcia-Ull stresses that, as technology advances, systems must be developed that effectively detect threats, respect privacy rights, and minimize false positives.
The use of AI for content moderation and detection of malicious activity on platforms such as Instagram represents a significant advance in cybersecurity. "Tools such as predictive analytics allow platforms to anticipate and neutralize threats before they materialize. However, this progress comes with significant challenges," adds the professor. Among these are the balance between security and user privacy, the need to develop precise systems that prevent the invasion of individual rights, and dealing with new forms of sophisticated attacks.
The recent implementation of the European Union's Artificial Intelligence Act provides a regulatory framework that ensures the ethical use of these tools, seeking a balance between robust security and user privacy protection. The Artificial Intelligence expert highlights that the EU AI Law "is designed to address these challenges, imposing regulations that promote ethical and safe use of the technology, without compromising user privacy or effectiveness in threat detection."
Cybersecurity will continue to be a constantly evolving field, with AI as a central tool in protecting against emerging threats. Collaboration between social platforms, cybersecurity experts, and regulators will be essential to adapting and improving detection and prevention technologies. Francisco José García-Ull emphasizes that "the continued development of AI technologies, along with a collaborative approach among all stakeholders, will be fundamental to staying ahead of cyber threats and ensuring a safer digital environment for all users."
