OpenAI and Condé Nast have announced a strategic partnership that will enable ChatGPT and its search engine, SearchGPT, to display content from magazines such as Vogue, The New Yorker, and GQ. This multi-year agreement represents a significant step in converging artificial intelligence (AI) and quality journalism.
The agreement comes as several technology companies seek content media organizations to produce and train their AI models. However, not all media outlets have embraced this trend; some entities, such as The New York Times and Chicago Tribune, have taken legal action to protect their content.
The financial terms of the OpenAI and Condé Nast collaboration were not disclosed. According to Brad Lightcap, OpenAI's chief operating officer, the company is committed to working with publishers to ensure that AI maintains accuracy and integrity in news dissemination.
Condé Nast, meanwhile, sees the deal as an opportunity to offset the revenue loss caused by the rise of digital platforms. Roger Lynch, CEO of Condé Nast, mentioned that this alliance will allow for continued investment in the company's journalism and creative initiatives. The news of this collaboration follows the recent launch of SearchGPT, OpenAI's AI-powered search engine. The company has indicated gathering feedback from its media industry partners to refine the platform. Other OpenAI partners in this area include Time Magazine, Financial Times, and Associated Press.
Analysts see AI chatbot technology as a critical player in the future of internet search engines. Although Google remains the dominant player in the global market, OpenAI and other competitors are making rapid progress in incorporating AI-powered tools.
The change in how search engines respond to queries, offering conversational paragraphs instead of links, has raised concerns among the media. Many rely on traffic from search engines to attract audiences and generate revenue.
Last year, the BBC said it was taking steps to prevent its content from being used by companies such as OpenAI without permission. However, the BBC also indirectly reported that it intended to explore the opportunities offered by generative AI to provide more value to its audience and society at large.
This agreement between OpenAI and Condé Nast underscores the growing intersection between technology and media and how companies adapt to an ever-evolving digital landscape.
