Emotions and their complexity have always been something that people have felt alien to technology, which cannot relate to them in any way. However, some of these, such as AI, have advanced by leaps and bounds in the last decade, moving from being a data analysis tool to a technology capable of understanding and recognising human emotions with great accuracy. Today, AI can analyse facial patterns in real time, without the need for invasive methods. Kopernica, a technology developed by Neurologyca, is a clear example of this progress.
Kopernica, an advanced technology developed by Neurologyca, has succeeded in transforming facial analysis using artificial intelligence without resorting to invasive methods such as electrodes or pupillometry. Instead, Kopernica uses cameras to analyse people's emotions and cognitive states in real time, identifying areas of the face that show the most emotional activity without violating privacy, as it does not store images or identify individuals. "We have managed to get a simple camera to analyse emotional patterns accurately and without invading privacy, in strict compliance with European Union regulations," says José Luis Pesh Pacheco, the company's chief scientific officer.
From research to commercial application
From its beginnings as a research project, Neurologyca has taken a step forward towards the commercialisation of its products. Large companies in Spain are already using Kopernica to improve their marketing strategies, analysing the emotional reactions of their customers to various products and advertising campaigns. Pesh Pacheco explains: "We went from being a team dedicated to research to a company that already commercialises products applicable to sectors such as marketing, health and safety".
One of Kopernica's main strengths lies in the years of accumulated data. The laboratories initially worked with a base of 70,000 people, but today, thanks to the implementation of cameras, the technology has reached more than 2 million individuals. In addition, Neurologyca has developed its own AI models without relying on tech giants such as Google, giving them independence and flexibility to continue innovating. "Our AI models are completely proprietary, which gives us a competitive advantage and allows us to adapt quickly to market needs," adds Pesh Pacheco.
Applications in health and safety
Kopernica has broadened its horizons through key collaborations with academic institutions. An example of this is its work with the University of Valladolid, where applications of AI in the field of health are being investigated. Among the innovations, Kopernica is being used to detect cognitive problems and health risks, such as early signs of stroke, which reinforces its commitment to public welfare. According to Pesh Pacheco, "the technology is demonstratinghuge potential in healthcare, where its ability to analyse quickly and accurately can make a difference in critical situations".
The technology is also being applied in the security sector within airports or in public transport (in the US), where it is used to analyse drivers' attention to the road in order to identify cognitive failures or potential threats. Kopernica, by not identifying people or storing images, aligns with strict European privacy regulations, making it a reliable option for a wide range of industries.
According to Pacheco, Kopernica "proves that it is possible to analyse emotions accurately and ethically". With statements and technologies like this, it remains to be seen how far the implementation of AI in our lives will go and how useful it will actually end up being.