The professional social network Linkedin has a tool called Recruiter that helps recruiters and HR departments reduce the time they spend searching for candidates, making the process more agile and less costly for organizations.
Linkedin Recruiter can even be used as a standalone mobile app (for iOS and Android), helping recruiters monitor their selection processes wherever they are.
Linkedin Recruiter features
Linkedin Recruiter in its mobile version offers these features (functionalities are only available to customers with access to the new version of Recruiter and Jobs).
- Search for interesting candidates among the 700 million Linkedin users.
- Compose and send InMail messages to candidates
- Search the entire Linkedin database with keywords and smart filters
- Access and edit recent searches
- Get suggested matches for job openings. These improve over time as your AI 'fine-tunes' from candidates you choose to save, hide and contact
- Easily share profiles with the hiring manager
- Attach and send documents to candidates
- Collaborate with team members by tagging them in Notes
How to use AI in Linkedin Recruiter
The Microsoft-owned social network has introduced artificial intelligence into many of Recruiter's utilities. In this post we will go over some of them:
Message redaction and personalization.
The most prominent application is the ability to easily compose and send unique and personalized messages to candidates with the assistance of AI.
For this 'creative' task the technology draws on existing data, such as information about the recruiter, the company, culture, values, etc., aspects concerning the vacancy (such as position, responsibilities, location, salary, type of workplace, type of job, responsibility, etc.) and the ideal profile for the position (desired skills, experience needed, previous companies or positions, current or previous educational institutions, etc.).
For now the AI copywriting feature is only accessible to a subset of Linkedin clients who have configured Recruiter in English or French, so Spanish-speaking recruiters should be aware of this detail.
It should also be made clear that candidates will at no time be informed that the writing of messages has been carried out 'hand-in-hand' with an AI.
How to write personalized messages
To write AI-assisted messages simply click on the Compose icon and then on Compose with AI. The Compose message window allows you to write a customized message specifically for each candidate.
If you want to customize the message, go to the Customization menu on the right side of the window. Here you can select or deselect the elements you want to include.
To customize a message, click on Customized content to add additional information, such as details about the company's benefits.
In the Custom Content field, you can enter up to 500 characters, add a name in the Display Name field, and then click Save. It is possible to insert the custom content in all AI-generated messages of a contract until it is edited or deleted.
From the Linkedin help page they make it clear that it is not possible to include custom content and About Company at the same time in a message.
On the other hand, About Company customization is only available to Linkedin Recruiter customers whose language is set to English.
Automated copywriting
Recruiter has the ability to use its AI to compose messages without any intervention, i.e. completely automatically.
This option can be activated at the contract level as an administrator in Product Settings/Preferences, or at the job level as a Recruiter Technician in Product Settings/Messaging.
Providing feedback
Recruiter's AI is being fed by your feedback. So if you think the automatically generated messages are good you can let it know with a thumbs up and if they are bad with a thumbs down. In an additional window you will have a 'right to reply' offering feedback to the tool to improve the message generation model.
Principles of responsible use of Linkedin AI
Linkedin is aware that it is a very popular platform and that the use of artificial intelligence must be done in an ethical and responsible manner. For this reason, more than a year ago it published a post where its senior vice president and advisor, Blake Lawit, showed its position on the matter, in line with that of its owner, Microsoft.
In that article he pointed out that its work in this field is guided by the advanced economic opportunity that AI represents to promote its vision, empower its members and increase their success and productivity, but without neglecting privacy and security. In addition, the head also indicated Linkedin's commitment to promote equity and inclusion, provide transparency and implement strong governance, ensuring human oversight and accountability.
"We are committed to learning from and helping others as AI best practices, standards and laws evolve," Lawit concluded.
