Amazon has launched a new artificial intelligence assistant, tentatively called Project Amelia, designed to help sellers manage and expand their businesses on the platform. This assistant, based on AWS's Amazon Bedrock, is available in beta to a select group of sellers in the United States, as of this Thursday, and is expected to expand to more countries and in other languages at a later date.
Tools to optimize business
The goal of Project Amelia is to provide salespeople with advanced tools that enable them to better manage their operations. In its initial launch, salespeople will be able to use the wizard to gain insights into key metrics, such as sales data and customer traffic. In addition, they will be able to ask questions such as "How is my business doing?" and the wizard will provide a summary of the most relevant metrics, such as recent sales, units sold and website traffic, comparing them to the same period last year.
Salespeople will also be able to ask follow-up questions, focusing on specific products, to get detailed data on sales, growth and customer traffic for those products.
Support and troubleshooting
As Project Amelia develops, it will offer additional features to help salespeople solve specific problems. For example, a salesperson might ask something like, "I have 300 units coming in and I don't see them reflected in the report. Can someone look into this?" In response, the assistant will provide personalized guidance and, if necessary, connect the seller with Amazon's support team to further investigate the issue.
Amazon has also indicated that, in the future, Project Amelia will be able to manage additional tasks or even solve problems on the seller's behalf, although no date has been specified for the launch of these advanced capabilities.
Powering sellers with generative AI
According to Mary Beth Westmoreland, vice president of Global Seller Partner Experience at Amazon, Project Amelia is part of the company's ongoing effort to equip its seller partners with tools that enable them to manage their businesses more efficiently. "Innovative solutions like Project Amelia are reducing the time, effort and resources needed to manage their businesses, allowing sellers to focus more on product development and customer satisfaction," commented Westmoreland.
This launch follows other AI developments by Amazon, such as Rufus, a consumer chatbot that launched in the U.S. this summer. Amazon has also been using AI to help customers find clothes that fit them and improve product recommendations and descriptions on the platform.
