Artificial intelligence (AI) is changing the way companies implement video marketing strategies. From content personalization to production automation, AI offers powerful tools that improve the effectiveness of marketing campaigns.
One of the biggest benefits of AI in video marketing is its ability to personalize content based on user interests and behavior. Platforms such as YouTube and Netflix are already using AI algorithms to recommend videos based on users' viewing habits. This personalization increases the relevance of content to viewers and improves retention rates and user engagement.
Other companies are using video marketing not to make recommendations, but to find new ways to reach their audience or to find the best moments of a longer video to edit and share, as in the case of Adidas and Coca-Cola.
Promotional videos
The world's best-known beverage multinational has used AI to create highly personalized video ads. In one of its campaigns, the company collected user data and used AI algorithms to customize the ads to reflect consumers' individual preferences. This strategy led to more interaction and a better perception of the brand.
Similarly, German multinational Adidas utilized AI video tools such as Magisto and Animoto, which use AI algorithms to automatically edit videos. The brand with the three stripes used these platforms to analyze the footage, select the best parts and create an attractive final product without human intervention. This allows them to quickly produce promotional videos and maintain a constant and up-to-date presence on platforms such as Instagram and Facebook.
Analytics
AI-driven data analysis allows companies to measure the effectiveness of their videos in real time. Platforms such as Wistia and Vidyard offer detailed analytics that help businesses understand how viewers are interacting with their videos. With this information, companies can adapt their strategies and improve the performance of their campaigns.
One example of this is HubSpot, which uses AI to analyze the performance of its educational and marketing videos. With this technology, the company can determine which parts of the videos attract viewers' attention the most and which need to be improved.
In addition, AI algorithms recommend videos to watch on both Netflix and YouTube, and the streaming company changes the thumbnails of its programs depending on the user to appeal to different audience segments
